The Janet Jackson Documentary was supported by a social campaign I led that celebrated her legacy through influencer collaborations, posts with Janet herself, and fan-driven challenges that sparked cross-platform buzz.

Directed and executed the social media strategy for Wrath: A Seven Deadly Sins Story, starring Michelle Williams and Tina Knowles in her acting debut, capturing press day content and driving audience engagement.

Assisted in executing Neutrogena’s Chloe x Halle social campaign, amplifying the campaign’s impact online.

Assisted in social media efforts for TruTV & A24’s At Home with Amy Sedaris, engaging fans and amplifying the show’s offbeat comedy.

Filmed and edited social content of cast members visiting the Wicked: For Good activation at Rockefeller Center during premiere week.

Supported the social campaign for TruTV’s Impractical Jokers, helping amplify the show’s humor and engage its dedicated fanbase online.

I Was Honey Boo Boo was supported by a social campaign I led featuring behind-the-scenes press tour content, direct collaboration with Honey Boo Boo, and trend-driven copy that sparked cross-platform buzz.

I led the social campaign for Bethenny Frankel’s Danger in the Dorm, creating impactful social content, shaping the overall voice and messaging, and driving conversation and engagement around the film across platforms.

Led the social campaign for Single Black Female starring Amber Riley, managing press day content, event social content, and lead-in promotions.